INSTRINSIC MOTIVATION & EXTRINSIC MOTIVATION - PART I Figure 1: Types of Motivators. (Source - Kumar & Herger, n.d ) “Motivation refers to the reasons underlying behavior” (Parashar, 2016, p. 8) . Motivation is the energy that moves employees forward towards performing a certain action; motivation will strengthen the willingness of employees to work, and in turn it will increase the organization’s effectiveness and competence (Parashar, 2016).Two broad classes of motivation, extrinsic and intrinsic motivation, have been defined and researched across a range of contexts throughout the years (Lin, 2007; Amabile, 1993; Ryan & Deci, 2000). That is, they vary not only in level of motivation (i.e., how much motivation), but also in the orientation of that motivation (i.e., what type of motivation) (Ryan & Deci, 2000). Orientation of motivation concerns the underlying attitudes and goals that give rise to action—that is, it concerns the why of...